Tables vs ZoomInfo
The cleaner alternative to ZoomInfo.
Tables is the simpler alternative to ZoomInfo. Same data-led approach for B2B sales teams, with built-in AI research, Wappalyzer-grade tech filtering, a 300M+ verified contact database, and native HubSpot. Built in Denmark.
Side by side
Tables and ZoomInfo, compared.
| Comparison | | |
|---|---|---|
Pricing | Tailored to your team | Annual contracts |
Verified contact database | 300M+ verified | 160M+ contacts, 100M+ companies |
Contract length | Flexible | Multi-year, enterprise commit |
Ease of use | Simple yet powerful | Enterprise onboarding |
AI Enrichment | ||
AI Search | ||
Wappalyzer tech filter | ||
HubSpot integration | ||
Chrome extension | ||
GDPR compliant | ||
Based in | 🇩🇰 Denmark | 🇺🇸 United States |
Reason 1
AI Enrichment that works at scale
Tables runs AI agents that enrich your prospects automatically. They check LinkedIn, browse the web, and pull context from public sources.
ZoomInfo Copilot focuses on per-account insights and engagement signals. Tables focuses on bulk enrichment of whole lists with custom data points you define.
Reason 2
Search with AI, in natural language
Describe who you want to find. Like "CFOs at mid-market manufacturers in the Midwest hiring sales reps."
ZoomInfo Copilot has natural language search too. Tables's edge is that it's the default experience, ready out of the box, with no admin onboarding.
Reason 3
Native HubSpot integration with owner sync
Tables connects to HubSpot natively, with custom field mappings, owner assignment, and static fields.
ZoomInfo's HubSpot integration is solid but tuned for enterprise RevOps to configure. Tables keeps it simple: connect, push, prospect. No middleware.
Reason 4
Find prospects by their actual tech stack
Tables uses Wappalyzer to filter by the technology companies actually run.
Looking for Shopify stores, Klaviyo users, or Salesforce customers? Build the list in seconds.
ZoomInfo has technographics. Tables's data goes deeper than category labels.
Reason 5
Simple yet powerful, by design
Our philosophy: simple is complicated enough.
ZoomInfo is powerful, but enterprise rollouts take weeks and reps complain about clutter. Tables is built so a single rep can sign in and prospect the same day, no admin training required.
Reason 6
Where ZoomInfo is the better fit
ZoomInfo is the better fit for US enterprise sales teams.
If procurement already trusts the ZoomInfo brand and your motion runs through Salesforce with multi-year contracts, ZoomInfo is the safe enterprise choice. The platform is built for big revenue teams with RevOps in place to configure it.
Pick Tables if you want a lighter, faster tool that a sales team can use day one, with AI research and tech filtering built in.
A complete solution for finding your ideal customers.
Search, enrichment, and AI research are built into one platform so every prospect arrives verified, researched, and ready for outreach.
Meet your next customers
AI researches every prospect, scores how well they match your ideal customer, and helps you focus on the right leads.
Amélie Moreau
Founder · Lyon Data Studio
Freja Lindqvist
VP Sales · Nordisk Byggteknik
Marcus Weber
Head of Growth · Berlin Cloud
Start with the right leads
Access over 300M+ contacts and find the people and companies you're looking for.
Never feel unprepared again
AI helps you get to know every prospect before you reach out, so you can qualify leads, understand their business, and have better conversations.
Smarter outbound runs on Tables.
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