Tables vs Apollo
The cleaner alternative to Apollo.
Tables is the AI-powered alternative to Apollo, built for B2B sales teams. Find prospects with detailed tech filtering, enrich them with AI agents, and push them straight to HubSpot. Built in Denmark.
Side by side
Tables and Apollo, compared.
| Comparison | | |
|---|---|---|
Pricing | Tailored to your team | Per-seat + credits |
Verified contact database | 300M+ verified | 275M+ |
Outbound execution | CRM-first, sequence in HubSpot | Built-in sequencing + dialer |
Ease of use | Simple yet powerful | Steeper learning curve |
AI Enrichment | ||
AI Search | ||
Wappalyzer tech filter | ||
HubSpot integration | ||
Chrome extension | ||
GDPR compliant | ||
Based in | 🇩🇰 Denmark | 🇺🇸 United States |
Reason 1
AI Enrichment that works at scale
Tables runs AI research agents that enrich your prospects automatically. They check LinkedIn, browse the web, and pull context from public sources.
Apollo also has AI Research, but it requires setting up an AI context center first. Tables works without setup. Describe what to enrich, click run.
Reason 2
Search with AI, in natural language
Describe who you want to find. Like "VPs of Sales at fintech startups in Austin" or "heads of growth at Shopify Plus stores."
Both Tables and Apollo offer AI-powered search. Tables's edge is simplicity: no context setup, no learning curve, just type and search.
Reason 3
Find prospects by their actual tech stack
Tables uses Wappalyzer to filter prospects by the technology they actually run.
Looking for Shopify stores? WooCommerce sites? Companies running Salesforce, Klaviyo, or any specific tool? Build the list in seconds.
For ecommerce and SaaS sales teams, it's often the wedge that closes the deal.
Reason 4
Native HubSpot integration with owner sync
Tables sends leads straight to HubSpot natively, with custom field mappings, owner assignment, and static fields.
Apollo syncs to HubSpot too, but many teams end up duplicating data between the two platforms. Tables pushes clean, enriched leads into HubSpot so reps land in their existing pipeline ready to work.
Reason 5
Simple yet powerful, by design
Our philosophy: simple is complicated enough.
Apollo gives you depth, but the trade-off is a learning curve and dashboards reps don't open. Tables is built so a new rep can prospect on day one, without onboarding or admin training.
Reason 6
Where Apollo is the better fit
Apollo is the better fit if you want one tool that does everything.
It has far more features than Tables. Built-in sequencer, dialer, meeting scheduler, deal management, email engagement. A team that wants to replace Outreach, Salesloft, and their prospecting tool with one platform will find what they need.
The trade-off is complexity, time, and price. Apollo expects RevOps to configure and maintain it.
Tables takes the opposite approach: give the power directly to sales people, automated and simple, no setup needed.
A complete solution for finding your ideal customers.
Search, enrichment, and AI research are built into one platform so every prospect arrives verified, researched, and ready for outreach.
Meet your next customers
AI researches every prospect, scores how well they match your ideal customer, and helps you focus on the right leads.
Amélie Moreau
Founder · Lyon Data Studio
Freja Lindqvist
VP Sales · Nordisk Byggteknik
Marcus Weber
Head of Growth · Berlin Cloud
Start with the right leads
Access over 300M+ contacts and find the people and companies you're looking for.
Never feel unprepared again
AI helps you get to know every prospect before you reach out, so you can qualify leads, understand their business, and have better conversations.
Smarter outbound runs on Tables.
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