Choose the cleaner alternative to Clay
Tables is the simpler alternative to Clay. Built-in AI research agents, a 300M+ verified contact database, Wappalyzer tech filtering, and native HubSpot. No API keys, no waterfall configuration, no RevOps engineering required.
Compare Tables and Clay
See the main differences at a glance with our side-by-side comparison.
| Comparison | | |
|---|---|---|
Pricing | Tailored to your team | Credit-based |
Data approach | Built-in 300M+ database | Provider orchestration |
Data providers | All built in, no setup | 150+ providers, you wire them |
Workflow flexibility | Opinionated, fast paths | Custom workflows + formulas |
Ease of use | Simple yet powerful | Built for engineers |
AI Enrichment | ||
AI Search | ||
Wappalyzer tech filter | ||
HubSpot integration | ||
Chrome extension | ||
GDPR compliant | ||
Based in | 🇩🇰 Denmark | 🇺🇸 United States |
AI Enrichment without the engineering
Tables runs AI agents that enrich prospects automatically. You describe what you want, click run.
No API keys, no provider stacks, no conditional logic. The agents browse the web, check LinkedIn, and pull context from public sources.
Clay's Claygent does similar work, but lives inside complex workflows. Tables's enrichment is the main interface.
Find prospects by their actual tech stack
Tables includes a built-in Wappalyzer integration. Filter prospects by the technology they actually run.
Looking for Shopify stores? Companies on Salesforce or Klaviyo? Build the list in seconds.
In Clay, this would mean configuring a custom integration. In Tables, it's a filter.
Search with AI, in natural language
Describe who you want to find. Like "engineering leaders at Series B SaaS companies hiring SDRs."
Both Tables and Clay support natural language search. The difference is surface: Tables makes search the main interface. In Clay, it lives inside the workflow builder.
Native HubSpot integration with owner sync
Tables sends leads to HubSpot natively, with custom field mappings, owner assignment, and static fields.
In Clay, getting clean data into HubSpot usually means webhooks, Zapier, or a custom workflow. In Tables, it's one click. Reps land owned and segmented, no glue code involved.
Simple yet powerful, by design
Our philosophy: simple is complicated enough.
Clay's strength is depth. Connect anything, build anything. The trade-off is the engineering required to get there. Tables is built for reps, not RevOps, so day one looks like prospecting, not setup.
Where Clay is the better fit
Clay is the better fit if you have RevOps engineers on staff.
Clay is incredibly flexible. You can chain dozens of data providers, write custom formulas, and build any workflow you can imagine. There is a whole industry of Clay experts and agencies whose entire job is operating Clay for clients.
If you have that engineering capacity in-house, Clay is more powerful than Tables. We took the opposite path: give sales people the same power directly, automated and simple, no specialist needed.
Comparing other tools?
See how Tables stacks up against the rest.
