If you cold call into Europe, your data provider matters more than almost anything else. A number that doesn't connect is wasted time, and coverage in Europe varies a lot between providers and between countries.
This is our honest view of the main options. We make one of them, so we have tried to be clear about where the others are the better choice.
What matters when you call
For calling, three things matter more than the size of the database. Coverage: how many of the people you want to reach have a mobile or direct number at all. Accuracy: how many of those numbers reach the right person. Freshness: how quickly the data catches up when people change jobs.
All three vary by country. A provider that is excellent in the UK can be thin in Denmark or Germany, so look at the countries you sell to rather than the overall numbers.
Tables
Tables is the one we make, and for Europe we believe it has the best leads you can get. Europe is our home market and where we put our effort. The biggest American providers spend most of theirs on North America: around 88% of ZoomInfo's revenue comes from US customers, and Lusha says its own coverage is strongest in English-speaking markets. In a random sample of 5,000 customer lookups, Tables found a mobile for 89.4% of people, and 91% outside Denmark.
The bigger difference is what happens after the lookup. Tables' AI agents research, score and qualify every lead against your ICP, so you only call the ones that fit.
Say what you sell plugs into HubSpot or Salesforce. Then you need the person who owns the CRM, and there's no Chief CRM Officer to filter for. Tables researches each company through its own database and public sources: if a company's three latest job posts ask for HubSpot experience, it very likely runs HubSpot, and the person hiring for those roles is a good place to start. A company's digital footprint says a lot, from job posts to its website, and Tables reads it for every lead, with a source for each answer.
It works for a single lookup and for lists of thousands of companies. It has a Chrome extension for LinkedIn, syncs with HubSpot, Pipedrive, Attio, Zoho, Close and SuperOffice, and works from Claude, ChatGPT and Grok.
Best for: sales teams that cold call into Europe and want to spend their calls on the leads that fit best.
Cognism
Cognism is one of the few large providers built with Europe in mind, and it is strong on mobile numbers, especially in the UK and Western Europe. It also puts a lot of work into compliance, including do-not-call screening in several countries.
Best for: teams that mostly call into the UK and need phone-verified numbers and do-not-call screening across many lists, and don't need each lead researched and scored against their ICP first.
Lusha
Lusha is easy to get started with. The browser extension makes quick lookups simple, and you can sign up yourself. Its coverage is strongest in English-speaking markets, by its own account.
Best for: individual reps who need quick lookups and mostly sell into the US or UK.
Apollo
Apollo is an all-in-one tool with a large database, email sequences and a built-in dialer. It is good value if you want one tool for everything. Its data is strongest in the US, and the product is built mainly around email outreach.
Best for: teams that run email-led outbound with a US focus.
Vainu
Vainu is a Finnish company with detailed data on Nordic companies. It is good for segmenting markets and building account lists in Denmark, Sweden, Norway and Finland, and it is more focused on company data than on mobile numbers for individual people.
Best for: teams that need strong Nordic company data to choose which accounts to go after.
Dealfront
Dealfront was formed when Echobot and Leadfeeder merged. Its strengths are company data in the German-speaking markets and showing which companies visit your website. Like Vainu, it is stronger on companies than on personal mobile numbers.
Best for: teams focused on Germany, Austria and Switzerland, or teams that want to act on website visits.
Kaspr
Kaspr is a LinkedIn extension that is popular in France and is owned by Cognism. It is quick for finding a number while you browse LinkedIn profiles.
Best for: reps who prospect one LinkedIn profile at a time.
How to choose
Don't choose based on a demo or a database size. Take 100 to 200 people you actually want to call, in the countries you sell to, and run them through two or three providers. Then compare:
- 1How many people got a mobile or direct number.
- 2How many of those numbers reached the right person when you called.
- 3What each usable number ended up costing you.
Most providers offer a free trial or a test file. An afternoon of calling will tell you more than any comparison article, including this one.
SaaS founders in the Nordics who raised in the last year
2,340 matches
scored by ICP
Freja Lindqvist
VP Sales, Nordisk Byggteknik
Marcus Weber
Head of Growth, Berlin Cloud
Chiara Rossi
Sales Director, Milano Logistics
Test Tables on your own market
Sign up, run your target list and see how many verified mobile numbers you get. Then score every lead against your ICP before you call.
